It’s very possible the world’s most famous Blackberry user soon could become the most famous Playbook user.
US Prez Barack Obama defied government officials when he won the job of President and insisted he keep his Blackberry. There were reports the unit was modified by US security officials so it was triple or quadruple encrypted and getting on the President’s e-mail list meant clearing the top levels of the security grid.
Now, Research In Motion, the company that makes both the Blackberry and the Playbook has received approval from the US government for use of the Playbook by government employees. It’s great news for RIM because the Ontario-based company has been taking a beating lately in the stock market.
What launched RIM into the stock-market stratosphere was when it became the smartphone of choice for governments and other large global organizations. Apple’s I-series devices have significant penetration into the consumer market but they don’t compete with the Blackberry in the prosumer market of government and big business. Of course, it was RIM’s commitment to security which helped the BlackBerry smartphone become the mobile device of choice for governments.
In my recent previous incarnation, I seldom was separated from my Blackberry and found it to be an indispensable tool for the work I was doing. I easily understand how someone like Obama would see it as being the same. As to whether he’ll opt for the Playbook is anyone’s guess. As for me, it’s not in my foreseeable future, simply because I don’t need it. With a desktop, laptop, netbook and Blackberry, I’m technologically enough enabled! :-)