Sunday, April 18, 2010

The new Rash Limburger of the American political right

Looks like the Sarah Palin phenomenon is continuing to develop a head of steam. To me, it’s probably the best argument for marketing I’ve seen in a long time. Remember the K-Tel patty-stacker? You didn’t need one but after watching a couple dozen of their commercials, you bought one anyway. Same thing with Palin. She’s not very bright, seems to have the depth of a stream in the Serengeti, writes her crib notes on her hand but still pulls a crowd. Of course, there is a “like attracts like” theory operative there as well. Assisted by some talented marketing managers, some good writers and a bevy of stylists, Palin is the new Rash Limburger of the American political right, i.e. you don’t have to know what you’re talking about as long as you’re loud, speak in words of less than three syllables and stick with the hockey mom metaphors and apple pie stuff. Anyone who remembers the Couric interview will recall the deer-in-the-headlights look that Palin had when asked some pretty easy questions. Remember the “drill baby drill” quote? I thought Americans would have had enough of the bush-league. Guess not.

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