Thursday, December 30, 2010
The goal for the modern Disney incarnation is profit. Disney wants to raise per-capita spending so if they can get you onto your favorite ride faster, then the thinking is you’re more inclined to spend on those ancillary things like restaurant meals, bobble heads, bumper stickers, t-shirts, etc.
One idea they’re exploring is using wrist bands encoded with personal information for the customers, including credit card numbers, favorite rides and more. That way, a wave of the wrist band would secure your purchase at a souvenir shop and animatronic characters might recognize that you’ve been through a particular ride three times that day and greet you by your first name.
The question then becomes what level of personal privacy are you willing to sacrifice in order to get a better entertainment experience? Chances are that harried parents would see it as a boon and accept the inevitable data mining as the price to pay for convenience.
It raises some interesting issues.